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Free calculatorSaaS Pricing Calculator
Enter your cost to serve a customer and a target margin to get a price floor and suggested Starter, Pro and Business tiers. Adjust to see prices update instantly.
How to price a SaaS
Pricing has a floor and a ceiling. The floor is set by your costs: to hit an 80% gross margin, you charge at least five times what it costs to serve a customer. The ceiling is set by the value you create. Good pricing sits well above the floor and is anchored to value, with tiers that nudge most customers toward your main plan.
A simple three-tier model
- Starter — low-friction entry point for individuals and small teams.
- Pro — your anchor plan, priced for the customer you most want; most revenue lands here.
- Business — higher-touch plan for larger orgs, advanced features and support.
Frequently asked questions
How should I price my SaaS?
Start from your cost to serve one customer and a target gross margin (often 80–90% for software) to find a price floor. Then set tiers based on the value customers get, not just your costs — value-based pricing almost always beats cost-plus.
How many pricing tiers should a SaaS have?
Three is the classic choice: an entry Starter, a Pro plan that most customers pick (your anchor), and a Business/Enterprise tier. Too many tiers create decision paralysis; too few leave money on the table.
What gross margin should SaaS aim for?
Healthy SaaS businesses typically run 80–90% gross margin, meaning the direct cost to serve a customer is a small fraction of what they pay. Low margins make it hard to fund sales, support and growth.
Building the product behind the pricing? Estimate the build cost and monthly hosting so your margins are real.
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